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Customer Loyalty Blog
Maria Hohenauer
4 min read
Embracing Social Retail to Boost Customer Loyalty
What is Social Retail? Social retail is the practice of using social media platforms to enhance customer engagement and facilitate...
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Maria Hohenauer
3 min read
What is the WHY? Crafting Purposeful Customer Loyalty Programs
What do you want to achieve with your customer loyalty program? Launching a customer loyalty program isn't just a trend, it's a strategic...
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Maria Hohenauer
3 min read
Exploring the Mindscape: The Psychology of Customer Loyalty
What triggers customer loyalty? Today we are delving into the psyche of your audience. Beyond the surface of transactions, points and...
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Maria Hohenauer
3 min read
Measuring Success: Important Metrics for Customer Loyalty Programs
How do you measure the relationship your customers have with your company? Beyond the allure of points and rewards, a profound evaluation...
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Maria Hohenauer
3 min read
Crisis Management in Customer Loyalty Programs: How to Stay Focused & Resilient
How can small and middle-sized businesses overcome a crises in their customer loyalty programs? In business, unexpected crises can...
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Maria Hohenauer
3 min read
Sustainability in Customer Loyalty: Initiatives for Eco-Friendly Loyalty Programs
In a time where environmental consciousness is on the rise, businesses (big and small) are called upon to integrate sustainability into...
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Maria Hohenauer
3 min read
The Impact of Social Media on Customer Loyalty Programs: Building Communities Online
In the age of digital connectivity, the intersection of social media and customer loyalty programs presents a powerful opportunity for...
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Maria Hohenauer
3 min read
Launching Your First Customer Loyalty Program: A Step-by-Step Overview
As a small or middle-sized company (SME) nowadays, cultivating customer loyalty is more crucial than ever. A well-crafted customer...
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Maria Hohenauer
3 min read
Decoding Customer Loyalty Data
Is Your Customer Loyalty Program Riding the Wave of Strategic Insights? In the era of digital empowerment, businesses have a powerful...
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Maria Hohenauer
3 min read
Customer Loyalty Program Legalities: Are Your Rewards Wrapped in Legal Compliance?
Launching a customer loyalty program is akin to setting sail on a thrilling adventure. But amidst the excitement, have you considered...
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Maria Hohenauer
3 min read
Customer Loyalty Program Logistics: Ensuring Smooth Operations
In the vast landscape of customer loyalty, the successful implementation and management of loyalty programs hinge (among other factors)...
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Maria Hohenauer
3 min read
Unlocking the Power Within: Engaging Employees in Customer Loyalty Programs
How and why to integrate employees into a customer loyalty program? Incorporating employees into a customer loyalty program can be a...
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Maria Hohenauer
3 min read
Crafting a Culture of Loyalty: Strategies to Engage and Inspire Your Team
In a realm saturated with loyalty initiatives, businesses aiming for true distinction recognize that employee loyalty is as crucial as...
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Maria Hohenauer
4 min read
Compelling Customer Loyalty Rewards: Where The Real Magic Happens
How can solopreneurs and small businesses go beyond traditional discounts and coupons to create compelling customer loyalty rewards? In a...
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Maria Hohenauer
3 min read
The Customer Loyalty Mastery Course: Navigating Your Journey with a Written Toolkit
Embarking on the transformative path of mastering customer loyalty as an owner of a smal or middle-sized business demands not just...
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Maria Hohenauer
4 min read
Common Mistakes in Customer Loyalty Programs: A Guide to Avoiding Pitfalls
Why is your customer loyalty program not working as you would expect it to? Embarking on the journey of a customer loyalty program is a...
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Maria Hohenauer
3 min read
Elevate Your Etsy Empire: Customer Loyalty Insights for Women Entrepreneurs
Welcome, Etsy queens! If you're a creative spirit navigating the Etsy marketplace, you know the importance of standing out in a sea of...
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Maria Hohenauer
3 min read
Beyond Discounts: Innovative Strategies for Customer Loyalty Programs
In a marketplace saturated with customer loyalty programs, businesses are seeking innovative ways to stand out and build lasting...
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Maria Hohenauer
4 min read
The Power of Customer Segmentation
Ever heard of RFM? If you are a soloprenuer or run a small business and want to make the most of your customer relationships, you should...
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Maria Hohenauer
4 min read
What is the Customer Lifetime Value (CLV) Method
Do you know which metric holds the key to understanding the long-term impact of customer relationships? The answer is simple, but not...
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