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Customer Loyalty Blog


Embracing Social Retail to Boost Customer Loyalty
What is Social Retail? Social retail is the practice of using social media platforms to enhance customer engagement and facilitate...

Maria Hohenauer
4 min read
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What is the WHY? Crafting Purposeful Customer Loyalty Programs
What do you want to achieve with your customer loyalty program? Launching a customer loyalty program isn't just a trend, it's a strategic...

Maria Hohenauer
3 min read
166
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Exploring the Mindscape: The Psychology of Customer Loyalty
What triggers customer loyalty? Today we are delving into the psyche of your audience. Beyond the surface of transactions, points and...

Maria Hohenauer
3 min read
13
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Measuring Success: Important Metrics for Customer Loyalty Programs
How do you measure the relationship your customers have with your company? Beyond the allure of points and rewards, a profound evaluation...

Maria Hohenauer
3 min read
13
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Crisis Management in Customer Loyalty Programs: How to Stay Focused & Resilient
How can small and middle-sized businesses overcome a crises in their customer loyalty programs? In business, unexpected crises can...

Maria Hohenauer
3 min read
6
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Sustainability in Customer Loyalty: Initiatives for Eco-Friendly Loyalty Programs
In a time where environmental consciousness is on the rise, businesses (big and small) are called upon to integrate sustainability into...

Maria Hohenauer
3 min read
9
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The Impact of Social Media on Customer Loyalty Programs: Building Communities Online
In the age of digital connectivity, the intersection of social media and customer loyalty programs presents a powerful opportunity for...

Maria Hohenauer
3 min read
11
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Launching Your First Customer Loyalty Program: A Step-by-Step Overview
As a small or middle-sized company (SME) nowadays, cultivating customer loyalty is more crucial than ever. A well-crafted customer...

Maria Hohenauer
3 min read
25
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Decoding Customer Loyalty Data
Is Your Customer Loyalty Program Riding the Wave of Strategic Insights? In the era of digital empowerment, businesses have a powerful...

Maria Hohenauer
3 min read
8
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Customer Loyalty Program Legalities: Are Your Rewards Wrapped in Legal Compliance?
Launching a customer loyalty program is akin to setting sail on a thrilling adventure. But amidst the excitement, have you considered...

Maria Hohenauer
3 min read
5
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Customer Loyalty Program Logistics: Ensuring Smooth Operations
In the vast landscape of customer loyalty, the successful implementation and management of loyalty programs hinge (among other factors)...

Maria Hohenauer
3 min read
10
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Unlocking the Power Within: Engaging Employees in Customer Loyalty Programs
How and why to integrate employees into a customer loyalty program? Incorporating employees into a customer loyalty program can be a...

Maria Hohenauer
3 min read
37
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Crafting a Culture of Loyalty: Strategies to Engage and Inspire Your Team
In a realm saturated with loyalty initiatives, businesses aiming for true distinction recognize that employee loyalty is as crucial as...

Maria Hohenauer
3 min read
13
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Compelling Customer Loyalty Rewards: Where The Real Magic Happens
How can solopreneurs and small businesses go beyond traditional discounts and coupons to create compelling customer loyalty rewards? In a...

Maria Hohenauer
4 min read
13
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The Customer Loyalty Mastery Course: Navigating Your Journey with a Written Toolkit
Embarking on the transformative path of mastering customer loyalty as an owner of a smal or middle-sized business demands not just...

Maria Hohenauer
3 min read
6
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Common Mistakes in Customer Loyalty Programs: A Guide to Avoiding Pitfalls
Why is your customer loyalty program not working as you would expect it to? Embarking on the journey of a customer loyalty program is a...

Maria Hohenauer
4 min read
6
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Elevate Your Etsy Empire: Customer Loyalty Insights for Women Entrepreneurs
Welcome, Etsy queens! If you're a creative spirit navigating the Etsy marketplace, you know the importance of standing out in a sea of...

Maria Hohenauer
3 min read
4
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Beyond Discounts: Innovative Strategies for Customer Loyalty Programs
In a marketplace saturated with customer loyalty programs, businesses are seeking innovative ways to stand out and build lasting...

Maria Hohenauer
3 min read
7
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The Power of Customer Segmentation
Ever heard of RFM? If you are a soloprenuer or run a small business and want to make the most of your customer relationships, you should...

Maria Hohenauer
4 min read
6
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What is the Customer Lifetime Value (CLV) Method
Do you know which metric holds the key to understanding the long-term impact of customer relationships? The answer is simple, but not...

Maria Hohenauer
4 min read
7
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